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Photograph of Mother and Child
Title of Women Development, Child Welfare and Disabled Welfare Department
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1.Mahila Sishu Chaitanyam
One week IEC campaign was taken up in the month of July 2012 with participation of all stakeholders i.e. Women & Child Development, Health & Family Welfare, Primary & Secondary Education, Revenue, PRIs, Elected Representatives, Print & Electronic Media etc. at the village, mandal, and district levels to create awareness and disseminate information pertaining to nutrition, health and social issues such as child marriages, child sex ratio, dowry, domestic violence etc. The calendar of activities taken up during the campaign were as follows
1st Day

Theme: Anganwadi Centre Level Meeting for promoting healthy diet in maternal and infant care.
Target group: Women particularly pregnant and lactating mothers, mother-in-laws and “at risk” mothers and children.
Activities:
1. Consequences of under nutrition and anaemia
2. Schedule of immunization, IFA and Vitamin-A supplementation
3. Infant and Young Child Feeding Practices (IYCF)
4. Counseling of “at risk” mothers and children
5. Promotion of Kitchen Garden
6. Discussion on Adverse Child Sex Ratio and Domestic Violence
7. Quiz on nutrition
8. Healthy cooking competition
Resource persons:
Training Institute Instructors, Members of Food and Nutrition Board, UNICEF representatives, Village sanitation committee members/ Horticulture Dept., MPHN/ ANM, Village Elders, NGOs, Social Workers and Others

2nd Day

Theme: Anganwadi Centre Level Meeting for promoting healthy diet in maternal and infant care.
Target group: Women particularly pregnant and lactating mothers, mother-in-laws and “at risk” mothers and children.
Activities:
1. Kishori Nutrition including food pyramid
2. Identification of Anaemia
3. Consequences of under nutrition and anemia
4. Life cycle importance
5. Personal Hygiene
6. Discussion on Child Marriage and Trafficking
7. Games on nutrition and social issues (Snake and ladder etc.)
8. Skits competition by AGs / Youth / NGOs
Resource persons:
Training Institute Instructors, School Teachers, Head Masters, Health Supervisors, Dietician/ Nutritionist/NGO/Social Worker/ RMP / RWS officials/ Horticulture Dept. officials

3rd Day

Theme: Gram Panchayat Level Meeting for Awareness on Nutritional Concerns and Gender Sensitization
Target group: Women, Adolescent Girls, Youth, Parents, Community Elders, Public Representatives, NGOs, General Public, Frontline Workers of various Departments
Activities:
1. Focus on nutrition for mothers, children and adolescent girls
2. Gender sensitization - need for girls education and women empowerment
3. Social issues relating to Child Marriage, Trafficking, Adverse Child Sex Ratio and Domestic Violence
4. Activities and schemes of department including ICDS, ICPS, SWADHAR, UJJWALA, SABLA, GCPS etc
5. Birth and Marriage Registration
6. Performance of skits by AGs / Youth / NGOs
7. Distribution of prizes
8. Rally to be organized
Resource persons:
Head Master, Village Secretary/ Ex.Sarpanch/NGO/Village Vigilance Committee/ ICPS staff, Juvenile Justice Board representatives, officials of Labour Dept., Police, Officials from Municipal Office/ Mandal Level Legal Service Authorities, Para Legal workers

4th & 5th Day

Theme: Mandal Level Meetings for Awareness on Nutritional concerns and Gender sensitization
Target group: Representatives of women and adolescent girls from the villages, public representatives and elders from the Villages and the Mandal Head Quarters, Youth Organizations, NGOs, Religious Leaders, School Teachers, Government Officials of various Departments like Revenue, Education, Registration, Police
Activities:
1. Presentation on Nutritional and Anaemia status of women, children and AGs
2. Gender sensitization - need for girls education and women empowerment
3. Social issues relating to Child Marriages, Trafficking, Adverse Child Sex Ratio and Domestic Violence
4. Activities and Schemes of the department including ICDS, ICPS, SWADHAR, UJJWALA, SABLA, GCPS etc
5. Preparation of action plan for reducing malnutrition and micro nutrient deficiencies, improve food intake through quantity and quality
6. Preparation of action plan for improving age at marriage, child sex ratio and reducing trafficking and domestic violence
7. Distribution of Awards and Certificates
8. Kalajathas to be organized
Resource persons:
Head Master, Village Secretary/ Ex.Sarpanch/NGO/Village Vigilance Committee/ ICPS staff, Juvenile Justice Board representatives, officials of Labour Dept., Police, Officials from Municipal Office/ Mandal Level Legal Service Authorities, Para Legal workers

6th Day

Theme: District Level Meeting for Awareness on Nutritional Concerns and Gender Sensitization
Target group: District Officials, Judiciary, Police, Religious Heads, Public Representatives, NGOs, Youth Organization (NYK) Professors, Child Welfare Committee (CWCs), ICPS staff, members of JJB, Representatives of Women and AGs from the District
Activities:
1. Presentation on Nutritional and Anaemia status of women, children and AGs
2. Gender sensitization - need for girls education and women empowerment
3. Social issues relating to Child Marriages, Trafficking, Adverse Child Sex Ratio and Domestic Violence
4. Activities and Schemes of the department including ICDS, ICPS, SWADHAR, UJJWALA, SABLA, GCPS etc
5. Preparation of action plan for reducing malnutrition and micro nutrient deficiencies, improve food intake through quantity and quality
6. Preparation of action plan for improving age at marriage, child sex ratio and reducing trafficking and domestic violence
7. Distribution of Awards and Certificates
8. Interaction with Press and Media
Resource persons:
Representatives of Public/ District Legal authority / Nutrition experts/ Medical Officer/ Professors, UNICEF experts/FNB/ DEO/ Officials from Municipal office/ Local NGO/ NYK/ Judiciary

3.Printing of IEC material
Brouchers on importance of healthy diet for children below 6 years, Adolescent Girls, Pregnant & Lactating Women and all the activities for the welfare of Women and Children are printed and supplied to all AWCs. Posters on entitlement have been designed
In house monthly magazine named “Indira Darshini” (20 pages) to educate the departmental personnel about various issues dealt by the Department is being printed and supplied to all AWWs, Supervisors, CDPOs, PDs and Training Centres
4.Maarpu Karadeepika
A “Flip book” on the 20 key indicators of “Maarpu” known as Maarpu karadeepika has been prepared specifically for the Community Resource Persons (CRPs) for conducting Group meetings, Inter Personal Sessions(IPCs) with the target groups and family members during “Maarpu Darshini”. However it can be used for capacity building of health and nutrition functionaries
5.Audio- Video Spots
Spots for TV are prepared on Maternal Nutrition during pregnancy & Take Home Ration ,Hot Meal at AWC,Breast-feeding(Early & Colustrums,Exclusive breast-feeding, Complementary feeding, Adolescent Nutrition, Services at AWC. One minute film on the same topic is also prepared. These spots were telecast on various TV channels
6.Kalajathas
CDPOs were instructed to organize Kalajathas in 25 villages in each project and to cover all villages in a phased manner
6.Kalajathas
CDPOs were instructed to organize Kalajathas in 25 villages in each project and to cover all villages in a phased manner
7.Maarpu Darshini
In order to bring about behavioural change in the community with regard to health and nutrition issues identified as the 20 key interventions of “Maarpu” and to create demand for health and nutrition services, a unique “Maarpu Darshini” campaign has been undertaken with the help of Community Resource Persons(CRPs)
SERP has identified 6 CRPs for each Mandal in the State. These 6 CRPs are constituted into two teams. Each Gram Panchayat visited by a CRP team for a 4-day “Maarpu Darshini” campaign. During the 4-day visit, the CRP teams will mainly conduct Group Meetings with various clusters of households of the Gram Panchayat. In the Group meetings, Inter Personal Sessions (IPCs) is conducted with the target groups and family members on the 20 key indicators of “Maarpu” with the help of a “Flip book” known as Maarpu karadeepika that has been prepared specifically for this purpose
Apart from Group Meetings, the 4-day visit also includes Maarpu meetings, home visits, rally, Grama Sabha etc. It is expected that all the functionaries particularly the ANM, ASHA, AWW, and Panchayat Secretary help the CRP Team to conduct the “MAARPU DARSHINI” successfully
In order to roll out the “Maarpu Darshini” campaign, trainings were conducted at the State level and are being conducted at the District and Mandal level. The flow chart at Table-I indicates the 3 day training of the District Resource Persons at State level, 6- day training of CRPs at the District level, 1-day orientation of various functionaries at the Mandal level, as well as the 4- day Maarpu Darshini visit of the CRP team to each Grampanchayat. Details of the day-wise activity for Maarpu Darshini are at Table-II.